Hi, I’m Meera (although some of you may know me as "Mira Roxanne Baker"). I'm a marketer, content creator, and culture shaper, but most of all, I'm a writer. 

I know firsthand that building brand visibility begins with impactful messaging, from crafting keyword-optimized copy that boosted SEO by over 90% to managing social media pages that saw a 141% increase in engagement.

A brand's voice starts with its people. During my time managing a regionwide culture program, I developed initiatives that strengthened employee engagement, raising internal Net Promoter Scores by 17 points for company culture and 28 points for communication. 

As a former Miss America Organization titleholder and Children's Miracle Network volunteer, I still look for opportunities to give back. As a culture leader, I spearheaded fundraisers that provided up to 70,000 meals for local families served by Feeding America. 

With a political science degree from Georgetown College, I draw on my experience as a legislative intern and campaign volunteer to craft strategic messaging that resonates with readers.

"To say that Meera has revolutionized company culture and communication
for the entire Texas region is an understatement. Under her positive and
perpetually sunny disposition is the will
and drive of a true networking champion."

– Nomination from colleague for Values @ Work Award

"Your leadership has been influential in creating a workplace culture that values open communication, teamwork, and mutual respect. When you got hired [you had] somewhat of a tough crowd…You got a team together and truly changed the environment for the better."

- C. Gruber, General Manager at Hillwood Communities

"In the times we live in now, with labor shortages and competing brands, I can think of no better example than Meera's of how to improve our associate experience and retain great employees."

- G. Eastham, Growth Marketing Manager at FirstService Residential

"Good stuff, Meera! The Dallas team is setting a great example for all of FirstService."

- Scott Patterson, President & CEO of FirstService Corporation